Lulabelle London began because I didn’t want to let go of textiles after finishing my A Levels. While studying Marketing and Events at university, I found myself missing the creative side of fashion.

Sooo... I hand-sewed the very first Isabella top. I took it everywhere with me last summer, on holidays, into the countryside, on day trips with friends. Constantly tweaking it, improving it, and asking all my best friends to test it out and give me honest feedback

After months of refining the design and searching for the right partner, I’ve found a manufacturer who can bring my vision to life properly without losing the original feeling behind it.

Lulabelle London has been built completely independently. I’ve had no external funding, every sample, label and production run has been paid for using savings from working shifts at my local pub, which is why I feel so proud of everything I've been able to achieve so far!

The brand is inspired by my love of textiles, countryside nostalgia, and creating pieces that feel timeless and wearable. Every top began as something I wanted to live in myself and that’s exactly how I hope you’ll feel wearing them too!!

Tallulah xxx